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Horizon Group: 35 Years Young
The Horizon Group of Companies, one of the Middle East’s leading advertising, marketing and communication groups, reaches major milestone as it celebrates 35 successful years. Founded in 1976 by Rafic Saadeh, Chairman & CEO, and Saad Hijjawi, Vice Chairman, the Horizon Group is the Middle East arm of Draftfcb comprising of 20 offices across the region and 4 companies – Horizon Draftfcb, the advertising agency; BrandConnection, the media planning & buying agency; GolinHarris, the public relations firm; and Blue Barracuda, the recently introduced digital agency. With a combined portfolio of over 60 clients and over 400 employees, Horizon Group operates offices across the GCC, North Africa and the Levant. Reminiscing the long growth journey of the group, Rafic Saadeh said: “35 years ago, we dreamt of contributing our skills and passion to the region’s communication industry which was still in a nascent stage. From a humble start with limited resources to the transformation into a prominent integrated solution company, a humane career oriented environment and an organization that realizes that clients are the reason of its existence, the journey so far has been incredibly rewarding”. Saad Hijjawi added: “It is indeed a matter of pride for our entire group to have completed 35 years in the industry and to have matured into a company that provides best-in-class offerings to some of the most reputed regional and international companies, while remaining true to its culture and values. Today’s milestone is a testament of the dedication of all our team members to whom we are forever grateful”. Gregory Tikhanoff, President & COO of the Group, commented: “We would not have reached where we are today and where our ambition will take us tomorrow without embracing the Power of Change, coupled with our Power of Optimism & Forward Thinking, and mostly, the Power of the People; the tremendous loyal talents that contributed and continue to contribute greatly to our progress and growth”. The Horizon Group services clients such as Beiersdorf, Kraft, Banque Saudi Fransi, MasterCard, MoneyGram International, Cyprus Tourism Organization, Boeing, GlaxoSmithKline, MEA, and many other reputable regional and local clients.
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Porto World Hotels & Resorts appoints new Vice President Operations
Porto World Hotels & Resorts have announced the appointment of Mr. AJ de Keijzer as Vice President Operations, with effect from April 2012. With his extensive experience as a general manager for the last 12 years in Europe and Asia, Mr. de Keijzer will oversee the performance of Porto World and its hotels across Egypt and its new openings in the Middle East. He will also further develop Porto World’s existence in the hospitality industry worldwide by improving the Hotel Management businesses, while aggressively seeking challenges and development channels. On behalf of Amer Group Board of Directors, Mr. Lieuwe De Jong, CEO of Porto World Hotels & Resorts, said, “We believe A.J.’s passion for the hospitality field, together with his solid management philosophy and ability in creating value will enable him to turn Porto World to greater success.” With regards to his new appointment, A.J. commented, “Porto World Hotels & Resorts Group is planning to expand aggressively for the coming few years. Together with my team, we will strive to bring the best and upscale Porto World brand to greater heights.
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Adrenaline-filled Adventure Demo Drive from Chrysler Egypt for the Legendary 2012 Jeep Wrangler Unlimited with its State-ofthe- Art PentaStar Engine
Chrysler Group Egypt recently invited a group of prominent automotive journalists to spend a full-day with the new legendary 2012 Jeep Wrangler Unlimited, which boasts a brand new state-of-the-art engine; namely the allnew V6, 3.6 liter PentaStar engine, which provides more fuel efficiency, while delivering more power (a whopping 40% increase!) and higher torque (10% increase) for highly optimized performance both on and off road. The theme of the 2012 Jeep Wrangler Unlimited event started with a specially-designed invitation designed to look like a military call or draft for service at Adrenalin Park in 6th of October city, which is a dedicated and highly addictive paintball gaming facility. Managers from Chrysler Egypt hosted the guests and gave a presentation of the new car. This presentation revealed information about the new engine and transmission, in addition to the company’s global marketing strategy through electronic gaming, designed to highlight Wrangler’s legendary superiority. The 2012 Jeep Wrangler Unlimited now incorporates a fivespeed automatic transmission for refined shifting and greater performance. This transmission is married to the new V6 PentaStar engine, delivering 285 horsepower (209 kW) and 260 lb. ft. of torque (353 Nm) with more fuel efficiency. Currently, the 2012 Jeep Wrangler Unlimited comes in white, black, silver, olive green, blue, red, and grey. It is assembled at the Company’s factory located in Cairo/Suez Desert Road. The vehicle is available at Chrysler authorized dealers in Egypt, namely Ezz el Arab Automotive, Abou Ghaly Motors, Nile Engineering, and Al Tarek.
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New 2012 Jeep® Wrangler: Unmatched Features and Specifications
The 2012 Jeep Wrangler delivers unmatched off-road capability with legendary four-wheel drive and is produced with more than seven decades of 4x4 engineering experience. Wrangler continues to offer a body-on-frame design, front and rear five-link suspension system, live axles, electronic lockers, and is one of the few mid-size SUVs that offer a six-speed manual transmission – in addition to its new five-speed automatic transmission. In 2012, Jeep introduced an all-new interior to Wrangler that combines rich styling, versatility, comfort and improved feature use. Highlights include upgraded materials, automatic temperature controls, heated seats, power mirrors and steering wheel controls for vehicle systems. Larger rear windows are engineered for greater visibility. A USB port connects to the media center, and a 12-volt accessory outlets are located throughout the Wrangler. Built on 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.
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Marriott Egypt Hotels join hands with “Care with Love” and “Friends of Children with Cancer”
As part of Marriott’s “Spirit To Serve Our Communities” Culture, Marriott Hotels in Egypt recently signed a partnership agreement with “Care with Love” and “Friends of Children with Cancer”. The agreement came to reassure Marriott Egypt Hotels’ commitment for action with The Clinton Global Initiative through supporting their Health and Hope Oasis project, which is Egypt’s first center to provide holistic approach to support children with cancer and their families while in the treatment phase. In 2011, Care with Love, in partnership with Friends of Children with Cancer, committed to create the “Health and Hope Oasis” in Egypt to host and support children with cancer and their families throughout the duration of medical treatment, during which time most patients must live away from their homes. The center will ensure consistent and timely access to high quality medications for all children, while raising awareness among parents and families of the importance of completing medication courses, safe hygienic practices, and appropriate nutrition during recovery. HHO will also provide temporary employment and volunteer opportunities for parents in residence at the center. The Health and Hope Oasis will serve approximately 5,000 children over the course of two years, with the goal of significantly improving cancer survival rates among children in Egypt. In view of this partnership agreement, Marriott Egypt Hotels will seek every opportunity to support the HHO activities on all levels. In the photo Magdy Naguib, Chairman of the Egypt Business Council for Marriott Egypt Hotels with Mrs. Fayza Abdel Khalek, Treasurer of Friends of Children with Cancer and Dr. Magda Iskander, Founder of Care with Love.
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Chrysler Pentastar V-6 Engine Repeats With “Ten Best Engines” From Ward’s Auto
• Pentastar 3.6-liter V-6 cited for exceptional fuel economy, emissions and power. • Chrysler‘s Pentastar engine once again recognized by the editors of Ward’s Automotive as one of the “Ten Best Engines” for 2012. • Chrysler’s workhorse V-6 now available in many Jeep®, Chrysler, Dodge passenger cars and SUV’s for 2012. • New 2012 Jeep Wrangler boasts improved fuel economy with 40 percent increase in power with Pentastar V-6 engine. Chrysler Group’s Pentastar 3.6-liter V-6 engine once again has been recognized by the editors of Ward’s Automotive as one of the “10 Best Engines”. Named to the exclusive group of engines last year after its introduction in the 2011 Jeep Grand Cherokee, the Pentastar V-6 engine is now standard or available on Chrysler 200, 300 and Town & Country; Dodge Avenger, Challenger, Charger, Durango, Journey and Caravan. For 2012, the Pentastar 3.6-liter engine also is now standard on the new Jeep Wrangler. On Jeep Wrangler 2012, the 3.6-liter engine improved fuel efficiency to 21 mph on the highway while delivering 285 horsepower and 260 lb. ft. of torque, improvements of 40 and 10 percent, respectively.
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Alex Bank Launches the ‘Visa Inspire Global Debit Card’ in Egypt
Alex Bank announced the launch of the Visa Inspire Global Debit Card (Visa Inspire) in Egypt. Visa Inspire will be launched across 12 countries, offering all Alex Bank and Intesa Sanpaolo Group customers the ability to use their ‘Visa Inspire’ cards to make purchases and withdraw funds at Intesa Sanpaolo group ATMs across Egypt, Italy, Russia, Slovenia, Slovakia, Albania, Romania, Hungary, Serbia, Bosnia, Croatia and Ukraine. Intesa Sanpaolo plans to complete the launch of the card in remaining countries by the end of the first half of 2012. Alex Bank is offering the new ‘Visa Inspire’ product to their existing international card segment as well as customers who are frequent travelers and would like to have easy access to their bank accounts and to benefit from the Visa Gold cards privileges, which are all available to ‘Alex Bank Visa Inspire cardholders’. The ‘Visa Inspire’ card not only offers the customers peace of mind, convenience, security and global acceptance but will also offer them all the full benefits of the ‘Visa Gold debit cards’ including medical and legal referrals, 24/7 worldwide support, emergency card replacements, and global as well as local discounts and offers. As with all Visa debit cards, the ‘Visa Inspire card can also be used at all 1.9 million Visa accepting ATMs around the world. For full product description offerings, please visit http://www.visacemea.com/wv/gold/main.jsp
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Samsung Showcases its latest Innovations in Cairo ICT 2012 The leading Innovator is Participating as a Sponsor in the ICT Exhibition
Samsung Electronics Co., Ltd, a global leader and award-winning innovator, is participating in Cairo ICT 2012 as a sponsor; showcasing its latest inventions in the IT and Mobile Phones Industry. Cairo ICT 2012 will be held from 26-29 April 2012 at the Cairo International Conference Center under the slogan of “The Spring of Technologies”. Samsung is participating with two booths in the exhibition; one for the IT products and the other is dedicated to the state-of-the-art Galaxy Note. Mr. Duke Park, Samsung Egypt General Manager, will attend the ICT supporting Samsung’s participation in the renowned exhibition. During 2012, Samsung’s mobile portfolio has been able to stand out globally, winning the “Device Manufacturer of the Year 2012” by GSMA. Samsung was also ranked first by the GfK Group for the largest market share in Egypt’s Digital Cameras market, in 2011. Bringing together greater functionality, a wide range of applications across a broad range of platforms, and the ability for all Samsung devices to automatically connect to each other, Samsung offers an advanced consumer experience across its entire product portfolio.
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