Mr. Ahmed Mohamed Ahmed Swailem was born in Cairo, on 29th of November, 1970. Swailem studied business administration, then joined a prosperity line of a well-established family business that his father initiated in the fields of marketing, commerce, exportation and merchandising. After many years of a clear vision and hard work, Swailem had proudly managed to expand his business lines and established a multi-services company “Teleserve Group”. Teleserve Group; is a sports development company serving, not only the Egyptian market but extending to the Middle East region, providing diversified sports facilities, and managing a pool of well-known clients and partners, along with owning two prominent Spanish franchised football academies (Atletico Madrid & Real Valladolid).

Mr. Swailem’s enthusiasm towards sports development, and the markets needs was the main drive to set up such a company. The turning point in the company’s lifecycle was the signed contract with “Atletico’s de Madrid” Spanish company for the exclusive rights of launching the Academy’s franchise in Egypt under the brand of “Atletico’s de Madrid Fundación Egypt”. In parallel, the connections and eagerness to expand led to launching several sub-business units including but not limited to; sports marketing, events management, media rights for matches broadcasting, and sports events & recreations.

What are the main goals that Teleserve has already achieved and the goals to be achieved?
“Actions always speak louder than words”, and we’re glad to have reached the point and for being ranked as the best sports investment company in several occasions, hence we are still ambitious to do more and to reshape the sports facilities and increases awareness to sports events & recreations in Egypt and the Middle East, along with expanding the academies concept to cover other types of sports besides football.

Mr. Swailem is an official FIFA player agent, why haven’t you considered this business since a long time?
We are into this type of business yet still outside Egypt within the scope of our company in Athens. Despite that in future, we might, of course, tackle this edge in the Egyptian market, meanwhile, at the current stage we prefer focusing on developing young players through international academies to enhance the players’ quality and abilities within the coming few years and to be able to offer Egypt with professional international Egyptian players.

What is your business plan for the upcoming 5 years?
We are passionate towards building a new generation of talented players all over Egypt, who can be a useful resource for the Egyptian National Teams in many sports fields.

Is it true that there are always chances for your academy players to play in Europe with first division clubs? And how?
Yes, it’s true since we have a set of agreements with several Spanish clubs, where we are able to send our players for professional playing there, after a certain scouting process held during our yearly camps, and actually we do have 7 players who are currently playing in Spanish clubs and one of them is playing in Atletico Madrid.

From your point of view, what are the problems facing the football industry in Egypt? And what are the solutions?
The main problem is the miss-management of resources which negatively affects the football industry in Egypt. We believe that the international academies concept and the expertise support might help in achieving better performance levels within the entire field, and will eventually help in building not only a new generation of professional players but even professional coaches who are well-developed on both the academic and the practise levels.