You will always hear the term “added value” when it comes to Marketing & selling tools; however do you think it’s entirely understood & implemented?
Adding value is a fundamental theme of Marketing. Just as a chef creates something which is worth more than the sum of its components - every business tries to mix and transform ingredients so that they have somehow gained in value.

No two companies are identical. Each one combines slightly different elements and strives to develop a unique selling point (USP) which is simply a reason to buy from us rather than some body else. When a USP is hard to find in a marketplace, a business will alternatively attempt to build up customer loyalty by identifying the right mix of design, function, image and service.

I can clearly see that the real added value is very much implemented to the maximum among very few industries in Egypt; such as the telecommunication and mobile companies.