Planning is essentially a process directed towards making today’s decision with tomorrow in mind and means of preparing for future decisions so that they may disruption to the business as possible. Planning takes it over from the forecas

The different philosophies of planning?
A- Satisfying philosophy
B- Optimizing philosophy
C- Adaptivizing philosophy
D- Marketing strategy
E- Strategic marketing & marketing management

a-Satisfying philosophy:
Which aims to easy achievable goals, this type of planning require setting objectives & goals that are «high enough».

b- Optimizing philosophy:
Which seeks to model various aspects of the organization and define then as objective function.

c- Adaptivizing philosophy:
Is an innovative approach not yet popular in practice.
Example: - how values related to needs & satisfaction

• How changes in needs produce changes in values
• How changes in needs are produced

d- Marketing strategy:
Achieving maximum positive differentiation over competition in meeting customer needs & satisfaction.

e-Strategic marketing & marketing management:
Strategic marketing focuses on choosing the right products for the right growth market at the right time.
IN marketing management, market segments are defined by grouping customers according to marketing mix variables.
Strategic marketing, market segments are formed to identify the groups that can provide the company with a sustainable economic advantage over the competition.