MARRIOTT REIMAGINES ITS MOBILE APP TO MEET THE NEEDS OF MODERN WORLD TRAVELERS
App puts power in the hands of Marriott Rewards members to personalize their travel experience.
Based on the foundation of actual hands-on guest research and feedback, Marriott International, Inc. (NASDAQ: MAR) will now offer Marriott Rewards members a dynamic mobile experience personalized for them. Today marks the launch of the newly redesigned and engaging Marriott
Mobile app for iOS users in five languages, with Android coming soon. Guests will enjoy new and expanded digital features; customized travel content; simple, one-button navigation; and a new swipe-able discovery home screen.
The new Marriott Mobile app breaks the mold of typical hospitality apps, by going beyond transactions and one-size-fits-all content. For Marriott Rewards members, the new Marriott Mobile app dynamically adjusts to personalize the user’s experience throughout their travel journey. Whether members are in trip planning mode, getting ready to travel, in transit, or enjoying their hotel stay, the app will display content and features based on what services members are most likely to need in that moment of their travel journey.
“Smart devices are now everyone’s indispensable travel companion, as more and more travelers increasingly expect to have their needs satisfied using their mobile phone,” said George Corbin, Senior Vice President of Digital, Marriott International. “Marriott is using mobile to introduce and revolutionize the next generation of customer service to travelers worldwide, delivering a far more personalized and anticipatory stay experience.”
More than half of smartphone owners now use their devices for travelrelated activities1 and, according to Google, 74 percent of people have at least one travel app on their device. Therein lies the opportunity for Marriott to engage with travelers on the platforms where they are most active.
“Many people have an emotional connection with their mobile devices and apps they’ve downloaded. Therefore, it makes sense that we can deepen our relationship with Marriott Rewards members by delivering greater recognition, and easy access to the loyalty programs’ features through our new mobile experience”, said Thom Kozik, vice president of Loyalty, Marriott International. “We know some of our most loyal guests stay with us upwards of 100 nights a year. For them, along with members who stay less frequently, we can become a valuable part of their travel experience on a device they engage with 365 days a year.”
Starting today, the Marriott Mobile app for IOS is available in the Apple App Store in English, Chinese, Spanish, French and German. Following this year, Android users will be able download the app in Google Play.