The world’s most captivating presenters know better. They carefully, painstakingly plan, storyboard, script, design, and rehearse their presentations like an Oscar-winning Hollywood director prepares their film for the big screen. They’ve seen the impact that a carefully crafted story can have on influencing an audience. According to Dina Yehia -- DG’s Up Close And Personal Interview this issue, she believes that skipping this crucial first step is what separates average communicators from extraordinary ones.

Who is Dina Yehia?
Well, I graduated from faculty of Arts, Alexandria University. I started working afterwards at the MBC group. Dr. Ali Gaber chose me and I must say that I owe him a lot. I was so honored to be chosen by such a great man. He is MBC group manager and the Dean of Mass Communication college, he is such a straight man and always looking for talented people who really deserve to be on screen. After leaving MBC group I moved to Al Mehwar channel where I found total support and an understanding management. They always try to fulfill the presenters’ needs and expectations. Moreover El Mehwar Channel was the first Egyptian satellite channel and full of experienced people and management that helped me a lot with my work. Nowadays I am presenting “Soot El Naas” program and I think that it is an important program and has a high viewership rate. I ultimately thank God for this success and I always try to keep it up. On a more personal level I am a Scorpion, and I believe I have a lot of Scorpion characteristics. I am a strong, leading, and sort of ambiguous character. I am really ambitious and never accept failure. My favorite sport is horse riding, and I love to spend my free time with my family and friends. I love the sea, and the happiest times of my life is during charity work.

How do you see the media nowadays?
I can tell you that the media nowadays is not at its best and not only here inside Egypt but everywhere, I mean also the International media. Everything is becoming too showy, without true and deep content. Most of the presenters do not discuss any news neutrally, but they put their touch and personal opinion and this is totally wrong. Media is supposed to be about letting people know and everyone judge according to his/ her understanding. Presenters should not interfere and tell their personal opinion; this should be off the screen.

What kind of programs do you like to present?
I love charity work and love to present a big program to serve charity purposes. At my current program I have a small section for charity work and I really enjoy this part.

Any plans for acting?
For now I don’t think so. I want to concentrate in what I am doing, and succeed more. Media is my passion.

How do you keep yourself updated with everything around you and keep up your success?
I watch most of the programs, read everything that comes to my hands, and follow social media. I read all the people’s comments on any case or incident to get to know how people are thinking and where is the mainstream going nowadays.

Are you optimistic about Egypt’s future?
Of course I am, and so optimistic. My beloved Egypt will be back to its true place. Everything will get better, we will have better education, heath, traffic, everything will get better. We just need to work hard and love Egypt.

By: Dalia Mohamed