Though the name itself may seem a bit mysterious, the concept of mystery shopping is actually straightforward. Also referred to as secret shopping, performance evaluations, service checks and frontline evaluations to name a few, mystery shopping allows companies to obtain a “snapshot in time” by trained researchers who know in advance what they are to evaluate. It provides management a method to quickly yet efficiently evaluate their business practices, deliverables, and employees from the perspective of a non-biased consumer.
Mystery shoppers visit or call businesses posing as ordinary customers and provide detailed evaluations of their experience using written reports or questionnaires. Mystery shopping is used in a wide variety of industries such as retail, restaurants, financial institutions, convenience stores and gas stations, service providers, manufacturers, department stores, travel and Telecommunication etc…
How many times you were not happy of the service that you have experienced in your bank?
How many times you were very angry from your mobile operator provider associate attitude?
How many times you did not get the right service you paid for from the hotel you have stayed at?
That is the role of the mystery shopping service; your employee will always be alert while the management will reach its goal of having a happy customer…..
Starting next issue we decided to receive the reader’s e mails of any problem they have faced with any customer service providers out of our willing in being a part of a better customer satisfaction in Egypt, we will even go further and will mention the reader complaint and point of view as well as the feedback we will get from the provider..
My Dear reader, you can send me an e mail or you can visit our site www.dearguest.com.
Regards
Maged Hosny
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