Maserati opens its first showroom and service center in Egypt the ceremony also witnessed the launch of the Maserati of SUV’s.
MTI group, the official dealer for Maserati in Egypt, has opened its first showroom and service center in Cairo. During the opening ceremony, the launch of the all-new Maserati Levante also took place. The brand’s first-ever SUV is a turning point in Maserati’s history. Spanning over 1,400 meter square, the new 3S facility is in-line with Maserati’s corporate identity standards. The facility is divided into three levels, and has the capacity to display six vehicles and the service center has five dedicated work bays. The new Maserati showroom includes a reception lounge for clients, a section for Maserati merchendise and a configuration area where clients will have the opportunity to customize their cars to suit their requirements.
In celebration of the showroom opening, the Maserati Levante was launched for the first time in Egypt. The name Levante was inspired by a warm, Mediterranean wind that can change from mild to gale force in an instant, mirroring the character of the first Maserati SUV.
It enables the Trident to access the largest luxury segment in the world. The ceremony was attended by Mr. Umberto Cini, the Managing Director of Maserati Middle East, India and Africa. “It is a historic day for us in Maserati Egypt, as we are opening our new facility in Cairo with the launch of the Maserati Levante. This is the first ever SUV by Maserati, so it is a complete game-changer, particularly in this region. Maserati is renowned for exotic sports cars, so our mission was not just to build an SUV model, but to build a Maserati”, said Mr. Mohamed Kandeel, Managing Director of Maserati Egypt.
Maserati Levante information
The Levante is based on the evolution of the sedan platform, designed exclusively by Maserati. The car chassis has been specifically developed to offer unique on-road drivability and competitive off-road capability, with dayto- day comfort and practicality. The Levante’s design is distinctive and attractive, embracing the most valuable aesthetic elements of Italian style. Its design brings a new concept to the SUV world, combining spaciousness and coupé lines while achieving the best aerodynamic efficiency in its segment with a Cx coefficient of just 0.31.
The thoroughbred on-road handling typical of all Maserati cars and solid off-road capabilities, as demanded in the SUV segment, describe the car’s overall dynamic. The Levante is here to excite any sports car driver counting on performance-oriented features, such as the extensive use of lightweight materials, ideal 50-50% weight distribution and the lowest centre of gravity of its class. The Levante was designed to deliver best in class comfort on rough terrains and handling on snow and ice.
The aluminium “double wishbone – five link” suspension layout comprises standard Air Springs and electronically controlled Skyhook shock absorbers combined with the intelligent Q4 All- Wheel-Drive system and the newly introduced Torque Vectoring system. The Levante is equipped with the latest evolution of the Maserati 3-litre V6 engines, globally acclaimed for their unique Maserati signature sound and exceptional performance. The petrol Maserati V6 engine with latest GDI and twin turbo is available in two versions: the top of the range 430 hp and the exciting 350 hp. The most powerful Levante makes it to 100 km/h in 5.2” and has a top speed of 264 km/h, while the figures for the 350 hp version are 6.0” and 251 km/h respectively. The Maserati Levante Engine is connected to the eight-speed automatic ZF gearbox that provides seamless comfort and fast gear shifting, depending on the selected drive mode: “Normal – I.C.E. – Sport – off-road”. The Levante has entered the SUV segment with a marked advantage in terms of new options and content, including: Adaptive Cruise Control with Stop & Go function, Forward Collision Warning and Brake Assist System, Lane Departure Warning, Surround View camera, the capacitive 8.4” Touch Screen display with brand new rotary control and a high level of customisation. The result is a driving experience that is as unique as the Maserati brand and its customers. A new state-of-the-art production line was set up exclusively for the Levante in the historic Mirafiori plant. Maserati’s 100-year tradition of craftsmanship and cutting-edge technology guarantees outstanding quality right down to the tiniest of details.