Transcending all standards in the beauty industry: Vichy drops its newest Lift Activ B3 serum

Cairo- October 23, 2022: Vichy Laboratories, the famous French skincare brand, has recently launched its newest Lift Activ B3 serum for the first time in the Egyptian market. In fact, rolling out Lift Activ B3 serum stems from the brand’s interest in catering to the cosmetics market’s need with the finest products based on research and innovation for the past seven years. The launch came in a one-of-a-kind red carpet event in Baron Palace, attended by Vichy Laboratories team, renowned dermatologists and prominent public figures.

To further explicate, the launch of Lift Activ B3 serum, comes within the belief that skin conditions are influenced by multiple factors: environmental, behavioral, and hormonal. Therefore, Vichy took it upon itself to being the go-to skincare brand for different skin conditions by formulating and testing out new solutions developed by the best scientists and recommended by over 50,000 dermatologists from around the globe.

The serum is one of the newest releases of the Vichy Lift Activ family, which is known for its powerful and innovative anti-aging face serums and wrinkle creams with biological action formulated to prevent and reduce to deep wrinkles and loss of firmness.

In fact, Lift Active B3 is the 1st of its kind face and eye antigen serum that works on reducing the dark spots by -29% and up to -71%, correcting the dark spot, reducing wrinkles, and evening the skin tone.

Committed to providing the best quality, the serum was tested in a clinical study on 158 women that proved success. It contains 5% Ninacinamide (B3), Glycolic Acid, 8% Peeling Complex (Glycolic Acid, Urea& Hepes ), Vitamin CG, and Collagen Specialist Peptides.

It is worth mentioning that Vichy Laboratories is one of Active Cosmetic Division of L’Oreal Global brands grounded in science, with a dermatological expertise. It is committed to providing innovative solutions for skin’s health with an aim of empowering women, and men of different ages and phototypes, as well as decode and recognizes the changing needs of skin and scalp at every stage of life.