In 2015, Inertia launched its unique residential development Soleya, located in a strategic and distinctive location on the Cairo Alexandria Desert Road next to Qobet El Hassana protectorate, while offering its homeowners a variety of services and amenities. Since its launch, Soleya sold out over a short time span and is now being delivered. The development provides homes that cater to different residential needs varying between apartments and twin houses to townhouses and stand-alone villas. 78% of Soleya consists of open spaces in a total land area of 81,600 m2. Furthermore, Soleya focuses on the details and therefore provides thoughtful personal services like nannies, butlers, concierges and shopping facilities. Moreover, the development is optimally organized with facilities ranging from a clubhouse, with a swimming pool and gym to surveillance, security, and generators serving public areas. The name Soleya is derived from a merge of English and French. In English, “Salsola” is a unique desert flower while in French “Soleil” means the sun. Both words give Soleya a sense of peace and serenity that is unmatchable for a development in such close proximity to all the services needed to maintain a hassle-free lifestyle.