• Launching a hashtag under the name (your shirt is your flag) on social media
• Swapping club and national team’ shirts with Egypt’s shirt

Coca-Cola Egypt has launched a campaign aiming to support and restore the excitement and the spirit of victory to the Egyptian football fan. The aim of the campaign is to restore joy to footballs fans, as Coca - Cola is considered to be the official sponsor of the Egyptian football fan. The campaign supports the company’s efforts during the past decade in standing with the Egyptian fan, who was and still is the main key factor to bringing success to all national teams, as well as restoring Egypt back to its position of strength, by achieving more accomplishments and obtaining championships. Coca Cola kicked-off its campaign by designing a new shirt for the Egyptian fan, and swapping it with any jersey from national teams or European soccer clubs with the campaign’s new shirt. The shirt will be representative of Egypt’s flag and will be proudly worn by fans. The campaign includes multiple activities and events to urge the crowd in participating and swapping their own shirts with Coca Cola’s shirt designed for the Egyptian fan. In light of this campaign, ‘Karim Samir’ – product marketing manager at Coca-Cola; has confirmed that the idea of the campaign came out regarding the inadequacy of joy and excitement of the Egyptian fan in the past period, stating that his company is fully committed to support such initiatives which stand for supporting the Egyptian fan. Coca Cola is working on pushing the excitement factor of the Egyptian fan, to support their national teams in every sport. He also added that Egypt had been negatively affected by the inadequacy of the excitement of fans and this is the ideal time for support in every corner in Egypt, to support and encourage every achievement made and every tournament Egypt has won. In accordance with Coca Cola’s corporate social responsibility (CSR), the company will be recycling the collected shirts from the campaign and re-manufacturing them into blankets, to be distributed in all poor areas to help the poor and needy overcome winter. The company has collaborated with associations specialized in manufacturing and distributing food and blankets to ensure its high quality and ensuring its distribution in the most-needed areas. It is worth mentioning that Coca-Cola has played a sustained role in supporting Egypt’s sports and fans, which has appeared in multiple initiatives launched by the company across several years. This includes Copa Coca-Cola (International youth football tournament) sponsored and organized by the company for 4 years in a row, with the cooperation of Egypt’s ministry for youth and sports. This also included Egypt hosting the world cup trophy in November 2013, which brought joy to the Egyptian soccer fans, followed by the historic visit of the legendary Brazilian football star ‘Pele’ to launch the second season of ‘Copa Coca-Cola’

Global Customer Appreciation Week (GCAW) is the annual activity by Marriott International to reinforce relationships with existing customers and establish connections with new ones. In #GCAW2016 , sales and marketing representatives from all Marriott & Starwood properties in Egypt came together with the Global Sales Office in to highlight #MarriottSaysThx to all customers around the world. This yearís GCAW was perfectly timed right after Marriott Internationalís acquisition of Starwood, and because #togetherwerebetter , the week was extra spectacular. There were more associates and properties thanking their customer not only in Cairo, but also worldwide. The GCAW kick offis always a hit with this yearís taking place at the brand new terminal of Cairo International Airport. All sales and marketing associates gathered to discuss the weekís activities and get well aquianted with the new members of Marriottís growing family. The very next night was the outstanding customer event at The Nile-Ritz Carltonís outdoor garden with the Egyptian Museum in the background. Loyal customers from around the country were invited to enjoy the night receiving a few surprises that will surely help them to #TravelBrillinatly including discount vouchers at all Marriott and Starwood properties in Egypt. Throughout the week, sales and marketing teams went door to door to say thank you to their loyal customers with Marriott branded treats!
For GCAW ìSpirite To Serveî is the weekís highlight and this years event happened at the historical Cairo Marriott Palace. The empress lounge hosted burn victims and their families from Ahl Masr Foundation which is building the largest burns hospital in the Middle East and Africa region. The kids not only had lunch with Marriott teams and leaders but they also did face painting, enjoyed a puppet show, a magician, and did a lot of dancing and singing too! A couple of children gave some heartmelting thank youís to Ahl Masr Foundationís team that had a few people shedding some tears but the day ended with a happy note when Ahl Masr foundation gave an award to Cairo Marriott as a thank you for their continuous support during their mission to build the hospital.
A memroble GCAW but surely not the last for the continuously growing Marriott family.

Mandara Spa at JW Marriott Hotel Cairo was pleased to recently receive an award from the World Luxury Spa Awards in the category of Continent (Africa) - Luxury Urban Escape. The World Luxury Spa Awards give recognition and thanks to the luxury spa industry, and set benchmarks in quality, innovation and service for spas located around the world. Service excellence is the chief criteria needed to qualify for the Awards, with final decisions based on votes cast by spa guests. Mr. Magdy Naguib, Multi Property General Manager, would like to extend his warmest congratulations to all of the staff who helped Mandara Spa achieve this prestigious international award.

Hurghada, December 29 2016, The legendary composer and pianist Omar Khairat enchanted his selected audience in an evening overwhelmed with perfection and sophistication. The concert was hosted by Al Dau Strand, the latest real estate project for Al Dau Development. The owners and managers of Al Dau Development hosted this Mega Event at Al Dau International Conference Center – part of the Steigenberger Al Dau Resort. The venue was a state of art and a cutting edge in audio visual technology, worth mention are the impressive 360 walls themed projections. The welcoming, dining and every details was catered to perfection by the incredible team of Al Dau Development. Another night to remember. #hurghada_scene #staytuned #hurghadaevents

The management team of Kempinski Nile Hotel was honored to visit the children’s cancer hospital 57357 and celebrate the festive season with them. We spent a day filled with activities, gave them Christmas gifts, cookies and played games with the patients.

Kempinski Nile Hotel, set amidst the picturesque area of Garden City with breathtaking views of the River Nile, always gives to the community and helping organizations hand in hand. It makes us proud to make a change in the society. Hospital 57357 is the largest pediatric oncology Hospital in the world in terms of capacity (320beds). It is not merely a hospital but a leading example, a change agent and a comprehensive institution for fighting childhood cancer; one that is providing the highest quality care completely for free. The 57357 Institution has set new standards for healthcare and introduced new fundraising concepts for charity work in Egypt. It is a center of excellence in care, research and expertise through its support of quality care, education and research as well as program and facility expansions.

The Management team cherished every moment spent with the children and give thanks to the hospital for such an amazing opportunity during the season of giving. We were happy to see smiles on the faces of the children and we would like to thank the present board of Directors and Trustees for the high standard quality and for exceeding our expectations.

On the occasion of the festive seasons, Chef Dimitrios, Executive Chef of Ramses Hilton held recently a culinary demonstration session which took place at Windows on the World Roof-top Restaurant. Chef Dimitrios was happy to share his passion with a selected group of ladies who were shown during the session how to prepare and cook a complete Christmas set menu starting withFrik Risotto with shrimps carpaccio then the traditional Christmas roasted turkey as a main course ended by Melomakarona the traditional Greek Christmas dessert.. A gastronomic lunch took place followed the demonstration where all ladies enjoyed the delicious plates at Breezes Lounge& Grill overlooking the Nile River. Shown in the Picture: Chef Dimitrios, Ramses Hilton Executive Chef among ladies attending Christmas cooking Class held at Breezes Lounge& Grill at Ramses Hilton.

OPPO won two honors from International Data Group (IDG) at a ceremony hosted on Jan. 6 as part of Las Vegasí annual Consumer Electronics Show (CES). In an announcement from Patrick Kenealy, Managing Director of IDG Ventures USA, OPPO was recognized as both a 2016-2017 Global Top Smart Phones Brand and a 2016-2017 Global Top Smart Connected Devices Brand. OPPO Technology Planning Director Luma Lu accepts an an award recognizing OPPO as a 2016-2017 Global Top Smartphone Brand at a ceremony in Las Vegas on Jan. 6. Kenealyís remarks acknowledged the growing success and technological leadership of a group of rising smartphone brands, including OPPO, that made great strides in their global expansions during 2016.

He credited these brands with ìconstantly accelerating transformation and upgrading and striving for innovationî and noted that the award ceremonyís honorees were chosen through a process that evaluated brands in terms of technology, design, interaction and user experience.

OPPO is extremely proud to be recognized by IDG for our commitment to bringing out innovative technologies designed to delight and inspire our users around the world,î said Luma Lu, OPPOís Technology Planning Directory, who accepted the honor on the companyís behalf. ìIn 2017, weíll continue to commit ourselves to bringing out smartphones that meet usersí real needs and that embody our pursuit of perfection in every detail.

The “Global Top Brands” ceremony is organized by US-based International Data Group (IDG) and is fully supported by research agency International Data Corporation (IDC). This year marked the 11th time IDG has held the event, which aims to bolster the development of the consumer electronics industry through celebrating top global brands that have distinguished themselves with innovative technologies and a commitment to user satisfaction.

IDCís William Stofega, Program Director, Mobile Device Technology and Trends, Gfkís Jürgen Boyny, Global Director, Consumer Electronics, and Allen Yang, professor at UC Berkley, also shared their views about international consumer electronics trends during keynote speeches at the event.

Electrolux Egypt, the regional manufacturing leader in household appliances launched a new automatic washing machines range “Family Care Plus” under the brand name “Zanussi”. The new range is manufactured at the company’s industrial complex in 10th of Ramadan city, demonstrating Electrolux commitment to deliver Best in Class Consumer Experience and ultimate care to consumers in Egypt and the region.

“The local household Appliances market is full of growth opportunities with expanding consumers’ needs and adequate room for innovation, new industrial techniques and features.” says Ayman El Mestikawy, Industrial Operations Director at Electrolux Egypt. “The new “Zanussi Family Care plus” is manufactured using the most advanced technology to deliver strong performance and premium quality. The new range is offered at competitive prices that fits various consumer’s needs.” El Mestikawy added.

The “Zanussi Family Care Plus” new washing machines demonstrates a shift in local manufacturing technology. The new range features front load with a digital touch screen control panel that guarantees ease of use. It has been designed to provide ultimate care for all family members with the “Ecovalve” technology that delivers strong performance and extreme care for garments and sensitive fabrics. For efficient use of resources the “Auto sense” feature adjusts and limits water and electric consumption in accordance the amount of fabrics in every load of laundry.

The new Automatic washing machine range has a “time management” feature that offers consumers the needed flexibility to choose cycle duration. ” Zanussi Family Care plus” also filters fabrics from harmful germs and bacteria that can possibly cause allergy.

The new “inverter motor” technology operates with a “smart restart” feature that protects the product from any possible instability in Electricity voltage. By temporary switching off the machine until electricity voltage stabilizes, the motor is protected from possible damage. The new technology motor consumes 30% less energy and enjoys a distinguished low noise level. “Zanussi family care plus” is an economic automatic washing machine that offers international quality standards with 10 years motor warranty.

Electrolux is a global leader in home appliances and appliances for professional use. The company sells more than 60 million products in more than 150 markets every year. Electrolux focuses on delivering innovative products that has been thoughtfully designed based on extensive market research and deep consumer insights. Electrolux owns four industrial plants in Egypt that produces the full range of household appliances under key brands ‘Zanussi’, ‘Olympic Electric’ and ‘Ideal’. The company offers extensive after sales service through its unified call center 19999.

Electrolux plan is to develop Egypt into its regional manufacturing hub. Total investments to date are close to EGP4 billion since entering the Egyptian market in 2011.