“LE DÉFILÉ L’ORÉAL PARIS” INSPIRED ALL WOMEN TO “WALK THEIR WORTH” AT THE EIFFEL TOWER
Paris, October 3rd 2023, L’Oréal Paris returned to the world’s fashion capital with its sixth edition of “Le Défilé L’Oréal Paris”, under one of the world’s most iconic landmarks, in celebration of women’s empowerment, inclusion and sisterhood. This year, alongside the entire L’Oréal Paris spokespeople family, the general public came together under the “Iron Lady” to make a feminine and feminist statement. The show was broadcasted live on Instagram, YouTube, and, for the first time, spectators were able to experience it on Roblox.
Walk Your Worth: An Empowered Message for Women All Over the World
The message of the show, “Walk Your Worth,” was designed to inspire all women, along with the brand’s family of fearless spokespeople, to unapologetically show up in the world and walk towards their destiny in confidence. Playing on the brand’s world-renowned tagline “Because You’re Worth It”, these four powerful words reflect the brand’s mission to value self-confidence and give every woman the power to express their worth, to take the place they deserve in society and make change happen.
L’Oréal Paris Spokespeople Celebrated Sisterhood
Returning for its sixth edition since 2022, “Le Défilé L’Oréal Paris” is always a made-in-Paris global rendez-vous that celebrates sisterhood and empowerment. The brand’s spokespeople at “Le Défilé L’Oréal Paris” included Marie Bochet, Cindy Bruna, Camila Cabello, Nikolaj Coster-Waldau, Viola Davis, Elle Fanning, Luma Grothe, Kendall Jenner, Liya Kebede, Katherine Langford, Eva Longoria, Andie MacDowell, Helen Mirren, Aja Naomi King, Soo Joo Park, Aishwarya Rai, and Yseult.
Unique Beauty Looks Inspired by French Savoir-Faire
“Le Défilé L’Oréal Paris” embraced the synergy between beauty and fashion. In-house global makeup director, Val Garland, and her team of artists, along with hair guru Stéphane Lancien and his team, returned to the show to produce incredible looks with their creative expertise to craft the season’s beauty and hair inspiration.
Supporting Fashion Houses
Cindy Bruna opened the show in a custom Viktor&Rolf dress with the message “Worth It” emblazoned. Kendall Jenner closed the show in a custom Ludovic de Saint Sernin dress, featuring over 150000 Swarovski Crystals.
The brand also partnered with the following designers: Ami, Armani, J’Amemme, Avellano, Awake, Azzaro, Jisoo Baik, Wales Bonner, Lady Miss Boo, Rosalie Boonstra, Pierre Cardin, Georges Chakra, Coperni, N. Digo, Nensi Dojaka, Egonlab, AZ Factory, By Fang, Germanier, Gaurav Gupta, Nicolas Jebran, David Koma, LGN, Ester Manas, Isabel Marant, Juana Martin, Mihano Momosa, Moschino, Zuhair Murad, Natan, Patou, Viktor&Rolf, Stephane Rolland, Elie Saab, Jean-Louis Sabaji, Laure de Sagazan, Songzio, Mélique Street, Raisa Vanessa, Robert Wun.
Le Défilé L’Oréal Paris 2023 : the VIP Guests
Marianna Alessi, Aya, Simon Buret, Corey Gamble, Alexandra Golovanoff, Eye Haïdara, Kris Jenner, Jinming Li, Lena Mahfouf, Renzo Rosso, Kelly Rutherford, Ludovic de Saint Sernin.